Today, IQBAR is excited to announce the launch of IQMIX hydration mixes, a first-of-its-kind hydration stick pack that combines 3X the electrolytes found in the average sports drink with mood and clarity boosting compounds.
Now more than ever, consumers appreciate the impact hydration has on their broader health. While most leading hydration offerings center on electrolytes (e.g., sodium, potassium) as their key functional ingredient, the IQMIX product is the only hydration solution that layers on brain-functional compounds as well. Each stick pack contains 250mg of 8X-concentrated Lion’s Mane adaptogen and 750mg of Magtein® magnesium l-threonate, a clinically studied form of magnesium shown to cross the blood-brain barrier and to enhance mood, capacity for learning, memory, and focus.
In addition to this unique blend of hydration and brain function, IQMIX hydration mixes contain zero grams of sugar and just one gram of total carbs, whereas other leading brands are high in sugar. For instance, Liquid I.V., a leader in the category, averages 11g/serving.
With the launch of this new product line, IQBAR seeks to further democratize brain and body nutrition by delivering novel functional ingredients in new categories. The company has also prioritized formulas that accommodate most dietary restrictions and preferences -- like its protein bars, these mixes are keto, vegan, and free from GMOs, gluten, dairy, and soy.
“I’m thrilled we’re expanding IQBAR’s offerings with this new product line,” said Will Nitze, Founder and CEO of IQBAR. “As we approach the second full year of this pandemic, health and wellness continue to be at the forefront of consumers’ minds. With hydration being a key component of that, we knew there was an opportunity to better serve the market. So we created the IQMIX product to deliver a hydration solution that also provides electrolytes and brain nutrients, without needing to compromise on diet. It’s all part of our mission to ‘empower doers like us.’”
Learn more here and try IQMIX hydration mixes for yourself today! Our stick packs come in four delicious flavors: lemon lime, blood orange, peach mango and blueberry pomegranate -- offered in flavor-specific and variety packs.
For media inquiries, please contact Caitlin at caitlin@eatiqbar.com.